A Longitudinal Study of Extended User IDs in the Online Advertising Ecosystem
Michael Smith, Riley Grossman, Krzysztof Franaszek, Antonio Torres-Agüero, Pritam Sen, Cristian Borcea, and Yi Chen. 2026. A Longitudinal Study of Extended User IDs in the Online Advertising Ecosystem. In Proceedings of the 2026 ACM Internet Measurement Conference (IMC ’26), October 12–16, 2026, Karlsruhe, Germany. ACM, New York, NY, USA, 10 pages. https://doi.org/10.1145/3777912.3839792
